Leeds is one of the largest cities in the United Kingdom and is renowned not only for its architecture. Arguably, Leeds is most strongly associated with the famous football club Leeds United, which has become an important symbol of the city. Today, we’ll explore how Leeds United has partnered with globally recognised brands like Adidas. You can read more about this on leedski.com.
A Collaboration with a Global Brand
Leeds United Football Club, in partnership with Adidas, has unveiled a newly designed home kit for the 2025/26 season. The new kit features distinctive symbols and design elements, carefully chosen to reflect the club’s history and fan culture.
Notably, the design was inspired by the Lowfields Tunnel – the traditional walkway for fans entering Elland Road Stadium. For generations of supporters, this tunnel has symbolised a ritual of emotion and anticipation before the match. The shirt’s collar and cuffs are patterned after the mosaic tiles found in the tunnel, adding depth and character to the classic white kit.
As for the colour palette, the traditional white remains dominant, accented with yellow and blue – colours deeply rooted in Leeds’ footballing history. The chest bears the logo of the club’s principal sponsor, Red Bull, which has returned to its usual placement and stands out against the white background.
Adidas: A Blend of Quality and Creativity
The Leeds United kit includes the phrase “We Are Leeds” printed beneath the back collar. This is more than just a slogan – it symbolises the unity between players and fans, highlighting the club’s collective spirit and shared purpose. Beyond its functional use, the kit represents Leeds’ return to the Premier League, merging modern style with the club’s storied heritage.
Adidas has shown remarkable creativity in this project. It’s worth recalling that Adidas is one of the world’s leading producers of sportswear, footwear, and accessories, with roots dating back to 1948.
The company was founded by Adolf Dassler, who originally ran a joint business with his brother Rudolf. After a falling-out, the brothers went their separate ways and formed two competing brands: Adidas and Puma.
In 1949, Adidas officially registered its iconic three stripes, initially used on shoes and later becoming a staple of the brand’s clothing. The three stripes symbolise upward motion and reflect the brand’s core principles: sport-specific innovation, durability, and athlete protection.
Leeds: More Than Just Leeds United
Many people consider Leeds United to be the city’s calling card. The club’s collaboration with Adidas is just one example of how the Leeds brand intersects with the global sports and fashion industries. But beyond football, the city is home to other well-known commercial and cultural brands.
One such brand is Trinity Leeds – one of the UK’s largest shopping centres, home to hundreds of international and local shops, and an essential part of the city’s retail landscape.
The Victoria Quarter is another unique Leeds brand. With its stunning glass roofs and intricate mosaic floors, the area attracts countless visitors and tourists thanks to its architectural charm.
Leeds Festival, or Leeds Fest, also deserves mention – an annual music event that has gained widespread popularity and has become a major cultural highlight, not only within the city but across the UK.
This is how Leeds collaborates with global brands and engages with the wider world of entertainment and commerce. We hope you’ve found this article informative and have learned something new about our beloved city.